Program

Consumer Psychology

Of course, your product is important. But how your clients relate to it is critical.

Join this paradigm-shifting workshop to learn the basics of consumer psychology and immediately adopt best practices in your own business. By discovering what makes your customers tick – how they make purchase decisions, assess risks, adopt new products, relate to brands and respond to advertising – you will be able to get inside their minds and entice them with fulfilling their unconscious desires. You will gain a unique perspective into the buyer-seller dynamics and master practical hacks as well as sophisticated tools to influence consumer behavior. Change the game by studying the psychological aspects of decision-making, effortlessly develop a thriving customer-oriented ecosystem and move your business to the next level!

Why we buy: brands as emotional shortcuts, insights as business currency, behavioural ‘nudges’ and framing, emotion and experience in customer journeys…

You know what to do next. We will see you there.

Key takeaways:

• How people make buying decisions.
• Principles and tools of relevance and persuasion.
• Putting together psychology, emotionalisation and customer journey.
• Secrets of leading brands and digital platforms.