How to build a strong service culture

Join this workshop to learn how to build a strong service culture in your company. You will gain the basis, a proven structure and the tools to create your own service culture. You will also learn the ways of deployment to the team and the key elements and leadership to keep that culture alive. You will be able to have a competitive advantage that will allow you to create value.

TOP 10 reasons to build a strong service culture?

  • Alignment of the team towards a common goal.
  • Good work environment.
  • Efficiency in processes.
  • Higher productivity.
  • Better communication.
  • Lower turnover.
  • Highly motivated employees.
  • Trust and consistency in Brand.
  • Higher guest satisfaction.
  • Better economic results.

Key takeaways:

  • How to build the foundations of a service culture.
  • How to deploy the culture to each member of the team.
  • How to keep the culture alive.


Susana Marin Coe-Archer

Susana has enjoyed over 25 years of experience in the hospitality industry. During the last 20 years she has had the honour to lead and develop amazing teams based on an excellence service culture. Susane created entire hotel teams responding to the needs and expectations of high demanding guests, based on strong service excellence cultures. Her background in quality, leading improvement teams, serving leaders to elevate their results, and a strong passion for leadership and development, have enabled her to enjoy working with enthusiastic high-performance teams toward common goals. In her vision “inspiring people, creating value”, Susana serves as a consultant to strengthen service company cultures providing assessment, mentoring, coaching, and training to other leaders, for them to serve better their teams, customers, and stakeholders.




Keynote speakers and discussions

Keynote speakers and discussions

New trends and global knowledge

New trends and global knowledge

Experiential activities

Experiential activities

Interactive workshops

Interactive workshops


Individual application

190 EUR (VAT excluded)

Group application

Up to 5 participants - 840 EUR (VAT excluded)
Up to 10 participants - 1.300 EUR (VAT excluded)
For more information on group registration, contact us at

For companies that are members of SRIPT, participation in the program is free of charge (until the places are filled). When you apply insert the code SRIPT in the notes.

The fee covers attendance at all workshops, keynote talks and round table. In case of unexpected circumstances, CBE reserves the right to cancel the workshops. No refunds can be guaranteed for cancellations after 10 March 2022. No refunds will be made in case of no-show. You can change your selected schedule no later than 10 March 2022.

*VAT is not included in the price.

Important information about your application

Important information

To register multiple participants fill out the application for each participant separately.

REGISTRATION is open until all places are filled. After filling out the registration form, your will receive confirmation email with a summary of selected workshops.

CANCELLATIONS are refundable until 10 March 2022. After this date all fees will be charged. Thank you for your understanding.

PAYMENT: Your invoice will be issued within 2 weeks of the event.

Our partners


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