Program

The Psychology of Persuasion

The interactive workshop explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.

Some techniques are effective precisely because we are not conscious of their existence. After attending this workshop, you might find yourself hard to be convinced into buying things. However, your customers will not be able to resist whatever it is that you have to offer.

Through psychology, neuroscience, sociology, anthropology and biology, you will learn the mechanics of persuasion, as well as specific techniques and scientifically based methodologies. You will be able to implement those to leverage social norms and expectations to your advantage by enhancing your leadership, reaching your objectives at meetings, reimagining your company marketing and PR, and considerably boosting your sales.

Key takeaways:

  • Learn universal principles of influence and how to use them to become a skilled persuader.
  • Understand how to avoid common persuasion mistakes in sales, marketing, leadership and negotiations.
  • Apply a specific and scientifically proven method of persuasion.

Nikolaos Dimitriadis

Nikolaos Dimitriadis (MBA, PhD) has been applying neuroscience and behavioral sciences in marketing, communications, leadership and education for over a decade. He is the co-author of the book "Neuroscience for Leaders: A Brain Adaptive Leadership Approach" for Kogan Page Publishers, London, and spoke at TEDx University of Strathclyde about the urgent need for Brain-Based Communications. He is a certified neuromarketer and an award-winning communications professional (International PR Association Award, SABRE Award by Holmes Report and other international and national awards). He lectured at the Neuromarketing Manager Certificate Program at the Hamburg Media School among top Neuromarketing experts in the world. As a lecturer at Sheffield University Management School in the UK he was announced by MBA students as the best lecturer in the program. He has received both his PhD and his MBA from the University of Sheffield. Dr. Dimitriadis is the Faculty's Regional Director for Serbia, Montenegro and Bosnia and Herzegovina and he is frequently lecturing at the Sheffield Executive MBA in East and Southeast Europe. His opinions are often featured in business and mainstream media, most notably in INC.COM. As a consultant, trainer and management coach he has worked with companies and institutions such as IKEA, IBM, Nestle, Molson Coors, Johnson & Johnson, Banca Intesa Sanpaolo, Holcim, Pierre Fabre, Coca Cola, Raiffeisen Bank, Plaza Centers, Rauch, Teekanne, USAID, GIZ, Merrill Lynch, UK Embassies in the SEE region, Opportunity Bank and others. He is a mentor of startups at the ICT HUB, Belgrade, Serbia. He is currently the CEO of Trizma Neuro, a cutting-edge Customer Neuroscience company. He is a passionate supporter of brain-friendly communications, holistic research, constant brand innovation and of a results-driven, human-based corporate culture.

Format

Networking

Networking

Keynote speakers and discussions

Keynote speakers and discussions

New trends and global knowledge

New trends and global knowledge

Experiential activities

Experiential activities

Interactive workshops

Interactive workshops

REGISTRATION

Individual application

190 EUR (VAT excluded)

Group application

Up to 5 participants - 840 EUR (VAT excluded)
Up to 10 participants - 1.300 EUR (VAT excluded)
For more information on group registration, contact us at cpoef@ef.uni-lj.si.

For companies that are members of SRIPT, participation in the program is free of charge (until the places are filled). When you apply insert the code SRIPT in the notes.

The fee covers attendance at all workshops, keynote talks and round table. In case of unexpected circumstances, CBE reserves the right to cancel the workshops. No refunds can be guaranteed for cancellations after 10 March 2022. No refunds will be made in case of no-show. You can change your selected schedule no later than 10 March 2022.

*VAT is not included in the price.

Important information about your application

Important information


To register multiple participants fill out the application for each participant separately.

REGISTRATION is open until all places are filled. After filling out the registration form, your will receive confirmation email with a summary of selected workshops.

CANCELLATIONS are refundable until 10 March 2022. After this date all fees will be charged. Thank you for your understanding.

PAYMENT: Your invoice will be issued within 2 weeks of the event.

Our partners

Organiser

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