Program

Brain and marketing

The way people communicate in their personal and professional lives is insufficient. If it were not so, each message would be very clear to everyone and there would be no confusion, misunderstandings or communication. Dr. Dimitriadis, with more than 10 years of experience in neuromarketing, uses new neurological and behavioral models, experimental data and everyday stories to fully demonstrate that people need to learn new ways of communicating. We can continue sending wrong messages to the wrong mind of our audience, creating confusion, or focusing the right message in the right part of the brain and getting the right results. Learn the basics of brain-friendly communication and achieve more in marketing, promotion, communication and sales. The purpose of the workshop is to help participants in developing specific practical skills to win over the brains of their customers! After the workshop you will fully understand the brain approach to marketing and sales and how branding works within the brain. 

PARTICIPANT PROFILE:

Managers and experts in marketing and sales

Predavatelj/i:

Management

Nikolaos Dimitriadis

Nikolaos Dimitriadis (MBA, PhD) has been applying neuroscience and behavioral sciences in marketing, communications, leadership and education for over a decade. He is the co-author of the book "Neuroscience for Leaders: A Brain Adaptive Leadership Approach" for Kogan Page Publishers, London, and spoke at TEDx University of Strathclyde about the urgent need for Brain-Based Communications. He is a certified neuromarketer and an award-winning communications professional (International PR Association Award, SABRE Award by Holmes Report and other international and national awards). He lectured at the Neuromarketing Manager Certificate Program at the Hamburg Media School among top Neuromarketing experts in the world. As a lecturer at Sheffield University Management School in the UK he was announced by MBA students as the best lecturer in the program. He has received both his PhD and his MBA from the University of Sheffield. Dr. Dimitriadis is the Faculty's Regional Director for Serbia, Montenegro and Bosnia and Herzegovina and he is frequently lecturing at the Sheffield Executive MBA in East and Southeast Europe. His opinions are often featured in business and mainstream media, most notably in INC.COM. As a consultant, trainer and management coach he has worked with companies and institutions such as IKEA, IBM, Nestle, Molson Coors, Johnson & Johnson, Banca Intesa Sanpaolo, Holcim, Pierre Fabre, Coca Cola, Raiffeisen Bank, Plaza Centers, Rauch, Teekanne, USAID, GIZ, Merrill Lynch, UK Embassies in the SEE region, Opportunity Bank and others. He is a mentor of startups at the ICT HUB, Belgrade, Serbia. He is currently the CEO of Trizma Neuro, a cutting-edge Customer Neuroscience company. He is a passionate supporter of brain-friendly communications, holistic research, constant brand innovation and of a results-driven, human-based corporate culture.

Dimenzija dogodka

Poslovno  mreženje

Poslovno mreženje

Novi trendi in znanja

Novi trendi in znanja

Okrogle mize in navdihujoče diskusije

Okrogle mize in navdihujoče diskusije

Interaktivne, praktično usmerjene  delavnice

Interaktivne, praktično usmerjene delavnice

Za vse, vključene v transformacijo podjetja

Za vse, vključene v transformacijo podjetja

Postanite partner

Postanite partner nečesa izjemnega.

Postanite partner dogodka Knowledge Matters 2019 in uživajte v izjemni izpostavljenosti in dvodnevnem srečanju z voditelji iz srednje ter vzhodne Evrope. Za informacije o partnerskih priložnostih in paketih, ki so vam na voljo pišite na: cpoef@ef.uni-lj.si

PRIJAVITE SE

Partnerji

Organizator

Postanite partner

Early bird prijava

210 EUR za program enega izobraževalnega dne in 310 EUR za udeležbo na obeh izobraževalnih dnevih.*

* V ceno kotizacije ni vključen DDV.


Najprej, prosimo izberite ali se prijavljate za en dan ali dva. V naslednjem koraku se nato prijavite ALI na eno dvodnevno delavnico ALI na dve enodnevni delavnici (ne morete pa se torej prijaviti na dvodnevno delavnico in hkrati na enodnevno delavnico)

Na kateri dan se privljate

Izberite delavnico v kateri boste sodelovali (enodnevne delavnice):

Izberite delavnico v kateri boste sodelovali (enodnevne delavnice):

1.) Če se boste udeležili dvodnevne delavnice, prosimo izberite eno dvodnevno delavnico:


2.) Če se boste udeležili enodnevne delavnice, prosimo izberite dve enodnevni delavnici:

delavnica 1 (18.9.2019):

delavnica 2 (19.9.2019):

Individualna prijava


Prosimo izberite ali se prijavljate za en dan ali dva

Na kateri dan se privljate

Izberite delavnico v kateri boste sodelovali (enodnevne delavnice):

Izberite delavnico v kateri boste sodelovali (enodnevne delavnice):

1.) Ali boste sodelavili v dnodnevni delavnici (izberite):


2.) Drugače prosimo izberite dve delavnici:

delavnica 1:

delavnica 2:

Partnerski paketi


Izberite paket:

Napišite imena in priimke 5-ih oseb, ki jih prijavljate ter katere delavnice bodo obiskovali (1 dvodnevna ali 2 enodnevni na osebo):

Napišite imena in priimke 10-ih oseb, ki jih prijavljate ter katere delavnice bodo obiskovali (1 dvodnevna ali 2 enodnevni na osebo):