The Psychology of Storytelling

A 45 minute talk exploring why stories are so powerful to humans and how we can utilise this in the current world. 

We will explore the history of storytelling, why it is so powerful (the science behind the stories), examples of storytelling and how you can create great stories.


Simon Harmer

Simon has been obsessed with design for as long as he can remember. After gaining a degree in Illustration at Portsmouth University, back in the 90’s, he had a moment where he realised that what he put on paper made other people smile. It was a revelation. Being a creative in a creative industry is a real privilege, and one he has enjoyed for over 20 years. Running a successful agency gave him not only the opportunity to oversee the creation of truly beautiful work, it also allows him to prove that the companies who invest in design see a huge return on their investment. In recent years he has started speaking more and more on the tangible value of design, and other creative subjects. This has seen him hosting their own thought leadership events and speaking at venues all over the world, to audiences of over 1,000, at intimate breakfast workshops, and at prestigious industry events. As a published author and illustrator, it’s very important for him to keep practicing his art. He still draws and paints regularly and is constantly trying new techniques and mediums. He will always strive to create beautiful things. His design agency, Thursday is in Winchester, where he lives with his amazing wife Katy and their three wonderful children - Jess, Charlie and Lily. They have a silly dog called Fox and a wonderfully annoying cat called Rocket.




Keynote speakers and discussions

Keynote speakers and discussions

New trends and global knowledge

New trends and global knowledge

Experiential activities

Experiential activities

Interactive workshops

Interactive workshops


Individual application

190 EUR (VAT excluded)

Group application

Up to 5 participants - 840 EUR (VAT excluded)
Up to 10 participants - 1.300 EUR (VAT excluded)
For more information on group registration, contact us at

For companies that are members of SRIPT, participation in the program is free of charge (until the places are filled). When you apply insert the code SRIPT in the notes.

The fee covers attendance at all workshops, keynote talks and round table. In case of unexpected circumstances, CBE reserves the right to cancel the workshops. No refunds can be guaranteed for cancellations after 12 March 2021. No refunds will be made in case of no-show. You can change your selected schedule no later than 12 March 2021.

*VAT is not included in the price.

Important information about your application

Important information

To register multiple participants fill out the application for each participant separately.

REGISTRATION is open until all places are filled. After filling out the registration form, your will receive confirmation email with a summary of selected workshops.

CANCELLATIONS are refundable until 12 March 2021. After this date all fees will be charged. Thank you for your understanding.

PAYMENT: Your invoice will be issued within 2 weeks of the event.

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