Program

The Psychology of Persuasion: Why people say “yes”?

To paraphrase Shakespeare, there is method in every madness. Doubly so when it comes to making hasty decisions.

Some techniques are effective precisely because we are not conscious of their existence. After attending this workshop, you might find yourself hard to be convinced into buying things. However, your customers will not be able to resist whatever it is that you have to offer.
Through psychology, neuroscience, sociology, anthropology and biology, you will learn the mechanics of persuasion, as well as specific techniques and scientifically based methodologies. You will be able to implement those to leverage social norms and expectations to your advantage by enhancing your leadership, reaching your objectives at meetings, reimagining your company marketing and PR, and considerably boosting your sales.

Let us help you figure out the dynamics of persuasion and turn every no into a yes!

Key takeaways:

  • understand how persuasion works in the human brain
  • avoid common persuasion mistakes in sales, marketing, leadership and negotiations
  • apply a specific and scientifically proven method of persuasion

Leadership

Nikolaos Dimitriadis

Nikolaos Dimitriadis (MBA, PhD) has been applying neuroscience and behavioral sciences in marketing, communications, leadership and education for over a decade. He is the co-author of the book "Neuroscience for Leaders: A Brain Adaptive Leadership Approach" for Kogan Page Publishers, London, and spoke at TEDx University of Strathclyde about the urgent need for Brain-Based Communications. He is a certified neuromarketer and an award-winning communications professional (International PR Association Award, SABRE Award by Holmes Report and other international and national awards). He lectured at the Neuromarketing Manager Certificate Program at the Hamburg Media School among top Neuromarketing experts in the world. As a lecturer at Sheffield University Management School in the UK he was announced by MBA students as the best lecturer in the program. He has received both his PhD and his MBA from the University of Sheffield. Dr. Dimitriadis is the Faculty's Regional Director for Serbia, Montenegro and Bosnia and Herzegovina and he is frequently lecturing at the Sheffield Executive MBA in East and Southeast Europe. His opinions are often featured in business and mainstream media, most notably in INC.COM. As a consultant, trainer and management coach he has worked with companies and institutions such as IKEA, IBM, Nestle, Molson Coors, Johnson & Johnson, Banca Intesa Sanpaolo, Holcim, Pierre Fabre, Coca Cola, Raiffeisen Bank, Plaza Centers, Rauch, Teekanne, USAID, GIZ, Merrill Lynch, UK Embassies in the SEE region, Opportunity Bank and others. He is a mentor of startups at the ICT HUB, Belgrade, Serbia. He is currently the CEO of Trizma Neuro, a cutting-edge Customer Neuroscience company. He is a passionate supporter of brain-friendly communications, holistic research, constant brand innovation and of a results-driven, human-based corporate culture.

Format

Networking

Networking

Keynote speakers and discussions

Keynote speakers and discussions

New trends and global knowledge

New trends and global knowledge

Experiential activities

Experiential activities

Interactive workshops

Interactive workshops

Become a partner of Knowledge Matters 2020

Associate yourself with something extraordinary.

Benefit from fantastic exposure and enjoy the online event with other visionary leaders from Central and Eastern Europe. For further information about the available opportunities, please contact us at: cpoef@ef.uni-lj.si

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*160 €

* VAT is not included in the price.

Individual application


Please choose time slots for selected workshops:

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Psychology in Business
9.6.2020 - 12.6.2020
Tuesday
9.6.2020
Wednesday
10.6.2020
Thursday
11.6.2020
Friday
12.6.2020
10:00 - 10:30
10:45 - 12:15
13:15 - 14:45
15:15 - 16:45
17:15 - 18:45

Partner application

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