The Psychology of Innovation: Don’t just optimize. Innovate!

They say that necessity is the mother of invention. But then again, somebody invented an electric scooter.

We are way past innovating for the sake of satisfying basic human needs and simple technological advances. Rather, we must construct new needs and desires and then promote our product or service as a revolutionary approach to their satisfaction. A flashing light bulb or a Heureka! might no longer adequately represent the creative moment. Instead, innovation has become hard work, involving meticulous analysis and attention to detail. To be able to generate successful ideas, you must understand the psychological mechanisms behind originality, recognize the appropriate mindset and emotional state of both the team and the individual employee, as well as master the art of creative thinking.

The wheel has already been invented. The question now is who can reinvent it best.


Miha Škerlavaj

Miha Škerlavaj, is a vice dean at the School of Economics and Business, University of Ljubljana, professor of management and an adjunct professor of leadership and organizational behavior at BI Norwegian Business School. He is a valued teacher, workshop facilitator and awarded researcher who published in prestigious international research journals including the Academy of Management Journal, the Harvard Business Review (forthcoming), the Journal of Organizational Behavior, the Leadership Quarterly and the Human Resource Management. He has extensive practical experience through workshops, trainings and consulting assignments for clients in Scandinavia, Central and Eastern Europe, and China. He teaches PhD, EMBA, executive, and master of science programs in Europe and Asia and regularly facilitates workshops with practitioners on cross-cultural management, organizational development and change, leadership development, human resource management, creativity and innovation management-related topics. References: Telenor, DNV GL, Norwegian Refugee Council, Gorenje, Mercator, NLB, Atlantic Grupa, Coca-Cola HBC and Beijing Tsinghua Industrial R&D Institute.




Keynote speakers and discussions

Keynote speakers and discussions

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New trends and global knowledge

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Experiential activities

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Interactive workshops

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