Consumer Psychology: Focus on your customer’s mind and increase profit!

Of course, your product is important. But how your clients relate to it is critical.

Join this paradigm-shifting workshop to learn the basics of consumer psychology and immediately adopt best practices in your own business. By discovering what makes your customers tick – how they make purchase decisions, assess risks, adopt new products, relate to brands and respond to advertising – you will be able to get inside their minds and entice them with fulfilling their unconscious desires. You will gain a unique perspective into the buyer-seller dynamics and master practical hacks as well as sophisticated tools to influence consumer behavior. Change the game by studying the psychological aspects of decision-making, effortlessly develop a thriving customer-oriented ecosystem and move your business to the next level!

Why we buy: brands as emotional shortcuts, insights as business currency, behavioural ‘nudges’ and framing, emotion and experience in customer journeys…

You know what to do next. We will see you there.

Key learning outcomes:

  • How people make buying decisions
  • Principles and tools of relevance and persuasion
  • Putting together psychology, emotionalisation and customer journey
  • Secrets of leading brands and digital platforms


Lazar Džamić

Lazar Džamić is a lecturer in Digital Marketing at the Faculty for Media and Communications in Belgrade (FMK) and in Business School Lausanne (BSL). He is one of the foremost brand and marketing strategists in the region, with more than 20 years of strategic marketing experience in one of the most competitive markets in the world. He is a former Head of Brand Planning in Google's creative think tank ZOO in London, where he created the strategy team and introduced to the industry two of the world’s first Creative Data Scientists. His mission at Google was to ‘turn light into heat’: a vast amount of Google data into surprising and deep insights for creating great brand stories. Prior to Google, he also served as a Strategy Director in several London creative agencies and was one of the first digital strategists in the United Kingdom. He worked on campaigns and programmes for some of the UK’s most loved brands such as Tesco, John Lewis, Waitrose, Virgin Holidays, Nando’s etc.

After his return from London, Lazar is a much sought-after trainer for digital marketing transformation, working with some of the biggest local and regional clients such as Telenor, Mercator, Adidas, Erste Bank and others.

He was a member of the Serbian Prime Minister’s Creative Council, advising on aspects of developing Serbia’s creative sectors, as well as the creative industries consultant for The European Bank for Development and Reconstruction (EBRD). He is a Marketing trainer at the regional PwC Mini MBA Academia, an ex-journalist, contributor to The Guardian and also a best-selling non-fiction author. He is a regular speaker at global and regional conferences on topics of digital marketing and brand storytelling.

His latest book, The Definitive Guide to Strategic Content Marketing was published by Kogan Page in July 2018.




Keynote speakers and discussions

Keynote speakers and discussions

New trends and global knowledge

New trends and global knowledge

Experiential activities

Experiential activities

Interactive workshops

Interactive workshops

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Benefit from fantastic exposure and enjoy the online event with other visionary leaders from Central and Eastern Europe. For further information about the available opportunities, please contact us at:


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Early bird

*160 €

* VAT is not included in the price.

Individual application

Please choose time slots for selected workshops:

Psychology in Business
9.6.2020 - 12.6.2020
10:00 - 10:30
10:45 - 12:15
13:15 - 14:45
15:15 - 16:45
17:15 - 18:45

Partner application

Please, fill out the form below. Afterwards, we will contact you in order to finish the group application process and workshop selection for each participant.

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