Program

Psychology of Consumer Insights

A consumer insight is an interpretation used by businesses to gain a deeper understanding of how their customers think and feel.
Analyzing human behaviors allows companies to really understand what their consumers want and need, and most importantly, why they feel this way.
When consumer insight research is conducted properly, it should improve the effectiveness of how a company communicates to its customers, which is likely to change consumer behavior, and therefore increase sales.
In this workshop we will try to review the main trends in customer insights and how companies today are moving from being product centric to become customer centric.

Key takeaways:

• Understanding what is relevant today to the consumer buying decision making
• Describing trends in customer behavior and customer journey maps
• Seeing examples of how companies move form being product centric to be customer centric