Program

Customer Journey Mapping – Maximising Customer Value and Adapt to New Digital Reality

Most organisations focus on the ‘top of the funnel’ (TOFU) while neglecting the MOFU and BOFU – your own comms channels that can be a winning strategy. Mapping Customer Journey (CJ) is one of the biggest money generators in a company, yet it is often misunderstood and neglected. It is also the answer to new forms of customer intimacy, purpose – and digital transformation (otherwise, an empty phrase…). Why CRM is not ‘something we send every Tue at 10am’?  

Key Take Away 1: Mapping a CUSTOMER JOURNEY is one of the biggest money makers for companies
Key Take Away 2: Mapping out CUSTOMER JOURNEY is often the beginning of digital transformation

Topics:

  • What is a Customer Journey (CJ)?
  • How to map it out (key steps, touch points, personas, pain points, pain quantification.)?
  • Who needs to participate?
  • How to prioritise which ‘pain points’ to resolve first?
  • Developing strong Value Exchange for each step/touch point/persona.
  • Examples of various CJs in practice + actions in various ones.

Audience profile:

  • Middle management across all industries.
  • Marketing and PR directors and managers.
  • Entrepreneurs.
  • Startups (Founders & Entrepreneurs).
  • Small and Medium Enterprises

Predavatelj/i:

Keynote speaker

Lazar Džamić

Lazar Džamić is a lecturer in Digital Marketing at the Faculty for Media and Communications in Belgrade (FMK) and one of the foremost brand and marketing strategists in the region, with more than 20 years of strategic marketing experience in one of the most competitive markets in the world. He is a former Head of Brand Planning in Google's creative think tank ZOO in London, where he created the strategy team and introduced to the industry two of the world’s first Creative Data Scientists. His mission at Google was to ‘turn light into heat’: a vast amount of Google data into surprising and deep insights for creating great brand stories. Prior to Google, he also served as a Strategy Director in several London creative agencies and was one of the first digital strategists in the United Kingdom. He worked on campaigns and programmes for some of the UK’s most loved brands such as Tesco, John Lewis, Waitrose, Virgin Holidays, Nando’s etc. After his return from London, Lazar is a much sought-after trainer for digital marketing transformation, working with some of the biggest local and regional clients such as Telenor, Mercator, Adidas, Erste Bank and others. He is also a member of the Serbian Prime Minister’s Creative Council, advising on aspects of developing Serbia’s creative sectors. He is the creative industries consultant for The European Bank for Development and Reconstruction, trainer at the regional PwC Academia, an ex-journalist, contributor to The Guardian and also a best-selling non-fiction author in Serbia. He is a regular speaker at global and regional conferences on topics of digital marketing and brand storytelling. His latest book, The Definitive Guide to Strategic Content Marketing was published by Kogan Page in July 2018.

Dimenzija dogodka

Poslovno  mreženje

Poslovno mreženje

Novi trendi in znanja

Novi trendi in znanja

Okrogle mize in navdihujoče diskusije

Okrogle mize in navdihujoče diskusije

Interaktivne, praktično usmerjene  delavnice

Interaktivne, praktično usmerjene delavnice

Za vse, vključene v transformacijo podjetja

Za vse, vključene v transformacijo podjetja

Kotizacija

Individualna prijava

250 EUR (brez DDV)

Skupinska prijava

do 5 udeležencev - 970 EUR (brez DDV)
do 10 udeležencev - 1.800 EUR (brez DDV)
Za več informacij o skupinski prijavi nas kontaktirajte na cpoef@ef.uni-lj.si.

Za podjetja, člane SRIPT-a, je udeležba na programu brezplačna. Ob prijavi v opombe navedite kodo SRIPT.

Cena kotizacije je enotna in vključuje udeležbo na celotnem programu s pripadajočim gradivom, pri čemer si vsak udeleženec sestavi svoj želeni obseg programa.
V primeru premajhnega števila prijavljenih na posamezno delavnico, si pridržujemo pravico do odpovedi te delavnice. Povračilo kotizacije je možno zgolj za odjave prejete do vključno 2. oktobra 2020. V primeru, da ste na dogodek prijavljeni, se ga pa ne udeležite (brez pravočasne odjave) vračila kotizacije ni. Morebitna sprememba izbire delavnic je mogoča do 2. oktobra 2020.

* V ceno kotizacije ni vključen DDV.

Pomembne informacije glede vaše prijave

Pomembne informacije


Podjetja za prijavo več udeležencev izpolnite prijavo za vsakega udeleženca posebej.

PRIJAVE sprejemamo do zapolnitve mest preko elektronske prijavnice. Potrditev prijave in povzetek izbranih delavnic vam bomo poslali na vaš elektronski naslov.

ODJAVE upoštevamo do 2. oktobra 2020, sicer zaračunamo celotno kotizacijo. Zahvaljujemo se vam za razumevanje.

PLAČILO Račun vam bomo izstavili 14 dni pred dogodkom ali po dogodku.

Partnerji

Organizator

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